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Chinese fashion label Goelia opened nine new stores both at home and abroad in early October, focusing on Singapore, where three flagship stores were launched at Jewel Changi Airport and Orchard Road.

The company said its decision contrasts with the broader trend of closing physical stores due to economic challenges. It credits its successful international expansion to strong financial performance.

"With the opening of three stores, the brand is expanding its investments in the Singapore market, strengthening its presence, and laying the foundation for breaking into additional markets to solidify its international presence," the company announced.